Communicating Mathematics: Who, how, where, when and, above all, why?!

According to the European Charter for Researchers «all researchers should ensure [...] that the results of their research are disseminated and exploited, e.g. communicated, transferred into other research settings or, if appropriate, commercialised ...». Therefore, it's part of the researchers' mission to raise the general public awareness with respect to science. This need is further emphasized by a survey of Eurobarometer 2010: society is strongly interested in science but, at the same time, is often scared by the risks connected with new technologies.